Category: Tips

In an ever-evolving marketing landscape, one strategy continues to stand out as a proven driver of sales and brand promotion. These are promotional items, sometimes also called promotional items. This strategy has evolved over the years, adapting to the dynamics of the world, and remains one of the priority actions for companies that want to increase their sales efforts and promote their products.

W Gepa.pl We understand how important properly selected promotional (advertising) items are for building the strength of any brand. So we do not accept half-measures - it is important to use this communication strategy, but equally important is the high quality of the products used in it.

But what exactly are promotional items and why should your company invest in their production and distribution?

In this article, we will delve into the world of promotional items, exploring their production process, benefits and the profound psychological impact of gift giving as part of a marketing strategy. By the end, you will have a clear understanding of how to Promotional items can be a game changer for your business, not only in terms of sales, but also in marketing - in building customer loyalty, brand recognition, or improving brand image. So let's dive in and unleash the potential of this marketing tactic in an era of evolved consumer needs.

Nowadays, we can call a promotional/advertising article basically any product that is adopted for logo marking. Starting with the most basic products, such as advertising lanyards, cotton bags or paper bags, on which many manufacturers have already eaten their teeth, and ending with quite unusual or even luxurious products such as bamboo diapers for children or woven algae towels.

The possibilities for marking these products these days are virtually limitless. Currently, we can mark any surface such as cotton or polyester, and even metal. We often meet, and it is already a common practice, with the printing of photos on fabric, mainly by methods of DTG - Direct to Garment or DTF - Direct to Film. Sublimation printing is also used even more frequently, but this method works best when printing on polyester of various types.

Why are promotional items so important in business?

Promotional items have actually been on the market for centuries. The breakthrough for the advertising industry was the invention of printing by the John Gutenberg in 1445, it was then that the first promotional items were created - leaflets with guild symbols and product information.

With the passage of time and the development of printing, promotional items have begun their expansion in markets. No wonder, after all, promotional items not only help in brand identification, but also strongly affect the customer's psyche. Promotional items are often given away by companies in the form of gifts, that is, completely free of charge. Even at this stage, receiving a gift from a company gives a sign to the brain: "they care about me," "they care about me," "they are giving me something as a gift." This way of influencing the customer's psyche makes the customer feel closer to the brand, he becomes loyal, and this means that he will undoubtedly come back for more.

Everyday promotional items, such as promotional cotton bags or promotional key lanyards, work best in building loyalty and maintaining brand memory. Your customer comes into contact with them every day, which means that the logo of a particular company flashes before his eyes several times a day, subconsciously building an ever-growing bond. This ultimately translates into real profits in the future.

A little more about promotional products. Types of promotional items. What to pay attention to when choosing a carrier?

ADVERTISING LANYARDS, LANYARDS WITH BRAND LOGO

First promotional lanyards printed began to appear about 20 years ago with the development of screen printing. At the time, the most popular printing technique was swelling plastisol, giving the impression of relief printing. Over the years, advertising gadgets began to take on more and more forms....

At the moment, in addition to advertising lanyards, one of the most popular advertising products, , are cotton bags i bags paper.

ADVERTISING COTTON BAGS WITH BRAND LOGO

Advertising bags owe their popularity to the fact that they are among the closest products to the consumer. They are useful to him - who among us, does not need to transport something in a cotton bag at least once every few days?... And thanks to the large area of space available for your logo, it is very easy to draw your brand into the bag.

The use of attractive graphics will allow you to get into the heart of the consumer (and on his shoulder), and later make your brand stand out on the street. Advertising cotton and paper bags, when done well, allow you to gain a large and free advertising space in various points of cities. By the way, a good reinforcement for promoting your brand is that another consumer is carrying them. This confirms to other people that your brand is interesting and offers something unique.

Therefore, you MUST take care of the highest quality of the promotional products you choose to promote your brand. We know this at Gepa.pl, which is why we produce our promotional items ourselves, and with the help of trusted sewing factories, using the highest quality materials, manufactured in Poland.

One of the most popular bag models at the moment is the most basic one, which we call TOKYO (LINK), which is a 38x42cm cotton advertising bag in a wide range of colors, grades and weights of cotton.

In addition to the TOKYO model, we also offer a wide range of models of cotton bags designed by us, because what distinguishes the company with promotional items Gepa.pl from others is the following. sewn advertising bag models bespoke in our sewing plants.

These bags are sewn according to the customer's request which means that you can get a one-of-a-kind product from us sewn and customized according to your wishes.

ADVERTISING PAPER BAGS WITH BRAND LOGO

Another promotional item that has been conquering the advertising gadget markets for many years are paper bags. Their function and advertising possibilities are similar to those presented by cotton bags, although they certainly have less durability. Instead, they are ideal for corporate and promotional events, or for packing more gift products. Paper bags are divided into two main types - more about them below.

The first is the usual advertising paper bags on chalk paper with a handle twisted paper, or flat paper holder. These types of bags are usually characterized by simplicity of manufacture and not too much durability, which makes them very cheap. These bags are usually marked by screen printing, and are designed to carry rather lightweight contents. They are often used at trade fairs, or in stores when packing groceries. Paper bags are a great product if we are looking for an extremely cheap alternative to place our logo.  

The second type of paper bag is advertising premium paper bags. This is a group of bags with increased durability, size and basically unlimited marking possibilities. Thanks to the offset printing method, we are able to make a high-resolution photo quality print on the bag, which gives us great freedom to play with the design of the print. Bags of this type, to strengthen the print are covered with an additional layer of varnish providing them with two types of finish, matt or gloss. Bags with a matt finish are considered more elegant, while those with a gloss finish can be more eye-catching due to their shine. We divide premium paper bags into category A bags, i.e. those of smaller size, and category B bags, which is a size larger.

PROMOTIONAL AND ADVERTISING DISPLAY ITEMS - THE BEST ADVERTISING FOR EVENTS AND FAIRS: ROLLUPS, FLAGS, POUFS, DECK CHAIRS, HAMMOCKS

Not so long ago, our offer also included products from the exhibition segment, namely. rollups i advertising flags. These products are certainly well known to all companies that have participated at least once in their lives in any trade show or organized an event. Roll up and flags are basic exhibition products. Simple and uncomplicated, so they are also offered at very affordable prices. As in the case of premium paper bags, so here too we are able to provide printing at the highest level in photo quality. According to the customer's request, we can apply any design printed by sublimation method on the fabric in high resolution.

Advertising rollups and promotional flags are the best way to draw attention to a brand and its message wherever it meets customers in the real world. It's also an easy way to direct a customer's path, pointing them to the brand's booth at a trade show or service point.

New on the market of advertising products good for events are: advertising poufs, hammocks with brand logos, or advertising deck chairs. These are products not so obvious from the perspective of the consumer, with an interesting shape they will be able to surprise even the most demanding! By placing your logo on such products, you will manage to draw and maintain attention to your brand name even at the most crowded events. In addition, you will once again positively influence the image of your company.

PROMOTIONAL AND ADVERTISING ITEMS FOR WELLNESS, SPA AND HOME CARE - INCLUDING BABY CARE

This is one of the more pleasant categories of advertising products that has appeared on the market recently. If you are looking for the perfect moment in your consumer's path - you couldn't have come to a better place! This category includes all products that accompany the consumer in moments of relaxation and pleasant moments. With them you can write yourself in the consciousness as a brand associated with warm experiences, taking care of the recipient, improving his well-being.

What can be promotional and advertising items of wellness, spa and home care?

Let's start with the smallest companions of beauty rituals, such as: advertising cosmetic pads, face washes and beauty bands. High-quality products made of natural materials that your consumer will see every day on his bathroom shelf, or during treatments at his favorite beauty salon.

Another effective wellness advertising products are various types of towels. In the offer of Gepa.pl you will find both classic cotton towels of different sizes, and a luxurious proposal of advertising towels made of fabric with the addition of algae, which nurture and nourish the skin.  

A separate category is promotional items for baby care. In this section, children's towels, also towels with hoods, promotional diapers, bath covers, or flannel are interesting proposals. All made of the highest quality soft, certified materials. Here, too, we offer cotton, but also bamboo fabric, or those with the addition of seaweed. Investing in promotional baby products is a recipe for showing your customer's interest and taking care of them at the highest level!

Categorize promotional items for your convenience. Choose and order products according to your needs!

In an online store of promotional and advertising items Gepa.pl We have introduced various product categories. In each product category, there are products appropriately matched to the thematic content presented.

Category: Shopping and Travel - In this category you will find, among other things, the promotional items discussed earlier ie:

– Paper bags

– Premium paper bags

But also:

- Advertising kitchen towels i kitchen cloths - w 100% specially woven to the customer's order, kitchen cloths will come in handy both when traveling and at home. We offer two types of fabric for this product, cotton and bamboo fabric.

Category: Home and Garden - In this category you will find, among other things, the promotional items discussed earlier ie:

– Promotional Kitchen Towels

– Advertising kitchen cloths

But also:

– Promotional poufs - A brand new product in the offer of Gepa.pl. Our poufs are sewn in 100% polyester, which makes them very durable. Marking them with sublimation cause we can print any possible design on the poufs.

– Advertising hammocks - is a nice addition to our entire range. The fabric for the hammock is 100% polyester, so that, as with the pouffes, we won't be surprised by any pattern we can print on them

– Promotional loungers - The older cousin of hammocks. The 100% seat is made of polyester decorated with sublimation printing, with a sturdy wooden frame.

– Advertising woven towels - is a great option for trips to the beach or sports. The towels in 100% are made of bamboo fabric, embroidered from scratch according to the customer's request.

Category: Office and outdoor advertising - In this category you will find, among other things, the promotional items discussed earlier ie:

– Advertising lanyards

– Promotional poufs

– Advertising flags

– Roll-up

Category: Event - In this category you will find, among other things, the promotional items discussed earlier ie:

– Advertising lanyards

– Promotional poufs

– Advertising flags

– Roll up advertising

– Premium advertising paper bags

Category: Shopping and Travel  - In this category you will find, among other things, the promotional items discussed earlier ie:

– Advertising woven towels

But also:

– Promotional protective masks - Many of us still remember the days of pandemics. We created this product as our own model in accordance with the recommendations of health service specialists. The whole thing was made of natural cotton or strong and impermeable polyester. All this with the possibility of marking. Protective masks have proven themselves as adequate protection and a great advertising medium.

– Advertising Cotton Towels - This is another in our line of exclusive or premium products. These are high quality towels in 100% made of cotton. Manufactured in Poland. The towels are great for hotels, spa salons, or just for your home. Our towels are in 100% woven from scratch according to the customer's request.

- Padvertising nail illuminators - This is one of our unique products. We are one of the few manufacturers of promotional items of this type throughout Europe. Our files are ideal for beauty salons, spas or hotels, or as an everyday file for everyone. We offer several different sizes, all printed using UV printing method which allows us to print designs even in photo quality.

Category: Wellness & Spa - In this category you will find, among other things, the promotional items discussed earlier ie:

– Advertising nail files

But also:

– Advertising cosmetic pads, advertising cosmetic bands, advertising cosmetic face wash i advertising bamboo hair turbans - This is a line of products created by us specifically for hygienic and effective facial and hair care. These products can be made in 100% from either cotton or bamboo fabric so they gently and thoroughly cleanse the skin, and the towels are great for drying without damaging the hair, thanks to the properties of the fabric. The possibility of embroidery marking provides great brand identification, as these products are always kept in sight.

– Advertising spa and beauty towels - SPA category product dedicated to hotels and spa and massage salons. An ideal way to advertise your hotel, spa or beauty salon, which allows you to be remembered by your customers for longer. Thanks to its soft materials, namely 100% cotton or bamboo fabric with algae, this product ranks as one of the exclusive products. Their softness and excellent hygroscopicity will be great for relaxing by the pool or during a relaxing massage. All towels in 100% are woven from scratch according to the customer's wishes or decorated with embroidery on ready-made models.

Category: bamboo collection for children - This category is one of our biggest hits. Each product has been properly designed to give you and your little ones the greatest comfort in use. What's more, each of the products in this line is created in 100% from hypoallergenic bamboo fabric to ensure proper softness when in contact with the skin, thus ensuring no irritation of the baby's skin. All promotional items in this category are 100% customizable to fit the customer's needs. We decorate children's products mainly with embroidery to make them even safer. In this category you will find promotional items such as:

– Advertising bamboo diapers

– Advertising bamboo bath robe

– Advertising bamboo hair turbans

– Advertising bamboo bath towels

– Advertising bamboo washers

– Advertising bamboo hooded towels

– Advertising bamboo blankets

In conclusion, as you can see at the turn of the year, the advertising products industry has taken a huge step forward since the time of advertising lanyards 20 years ago. Today, more and more new product marking techniques are being developed. The materials from which products are made are of increasingly higher quality and the product base itself has expanded to include a host of fancy and fantastic gadgets and articles. If any of you thought that this branch of advertising is slowly going away, you were fatly mistaken! Everyday items will always be with us, we look at them more than a dozen times a day, which means they still remain the top advertising medium among all those around us.

Therefore, without further ado - we invite you to contact the team Gepa.pl, together we will invent and create the perfect advertising product for your customer!