printing techniques
Modern Printing Techniques in Promotion: How Sublimation Printing, Screen Printing, DTG, DTF and Transfer Printing are Transforming the Advertising Gadget Market.

In today's digital promotional world, innovative printing techniques play a key role in creating unique promotional items. Sublimation printing, screen printing, DTG, DTF and transfer printing are just some of the advanced methods that enable brands to create personalised and effective promotional items. In this article, we take a closer look at the main printing techniques we offer on the products we produce.

Sublimation printing

winder flag with full colour print standing on the lawn in front of the house

Sublimation printing is a modern printing method that uses special inks subjected to sublimation process in contact with heat. The process allows a colourful design or even a photo to be permanently transferred onto different quality materials such as polyester fabrics, plastic or even micro fibre. With sublimation printing, brands can create promotional items with vibrant colours and high-quality graphics that attract customers' attention and stand out from the competition.

We use sublimation printing mainly for the production of advertising lanyardssportswear, polyester bags, deckchairs, flags i pouffe. However, the range of these products is wider. As a manufacturer, we create differentiated designs, tailored specifically to your customer.

This printing process also allows the creation of full-colour, complex designs, giving companies a large scope for creativity in the design of promotional items .

Screen printing

Screen printing is a classic printing method that has been popular in the advertising industry for years. The process involves passing ink through a screen-printing die that has a design cut out. Screen printing works well on a variety of substrates, including fabric, paper and plastic. Due to its versatility and durability, screen printing is ideal for brands looking for effective promotional items such as cotton t-shirts, cotton bags or screen printed lanyards.

Gepa shop exclusive products screenprint lanyards white 10mm clip hook

The advantage of screen printing is that it can produce intense colours and sharp details, which allows the creation of attractive and professional articles. In addition, screen printing is an economical solution, especially when producing larger quantities of products. This type of printing, with large volumes, allows a relatively low price to high quality, which is why we often use it in the production of the cotton bags we offer. Thanks to the use of modern paints and screen printing technologies, it is also possible to create prints enriched with fluorescent and glow-in-the-dark elements.

Direct To Garment

DTG, or direct-to-cotton printing on garments and cotton in general, is a modern digital printing method that allows colourful designs to be applied directly to fabric. Thanks to advanced inkjet printers, brands can create high-quality, personalised T-shirts, sweatshirts and other articles of clothing with accuracy and precision. The innovation of this type of printing is that we can even print photo-quality designs on cotton.

DTG offers a number of benefits, including the ability to print small runs, fast turnaround times and complete design freedom. In addition, direct-to-cotton printing guarantees long-lasting, crisp prints that do not fade or lose their colour intensity even after many washings. DTG also allows personalisation of each piece, making it ideal for brands that value individuality and uniqueness.

We use this type of printing mainly in the production of clothing or advertising bags. This is a printing technique that allows complex and intricate designs to be printed on cotton, so the price of this service is slightly higher than screen printing, but the results are mind-blowing. If your customers are determined on a particular design and have the budget, this type of printing is what we should stick to for production.

Direct To Film

DTF, or direct-to-foil printing, is an innovative technology that combines the characteristics of traditional screen printing with the use of digital printing. The process involves printing a design on a special foil, which is then transferred to the fabric using heat and pressure. DTF enables the creation of expressive, multicoloured designs on garments and other textiles, making it the perfect solution for the production of mainly premium cotton garments.

With DTF technology, brands can create custom designs and graphics that stand out from traditional prints. The direct-to-foil printing process also allows for precise detail and colour tones, making prints visually appealing and durable. In addition, DTF offers the ability to apply special effects such as metallic or holographic finishes, making it a popular choice among brands looking for innovative and designer promotional items.

Transfer Printing

Transfer printing is a method involving the transfer of a design from transfer paper to various substrates by means of heat and pressure. We use this printing method primarily for the production of advertising lanyards with a less complicated pattern. In addition, the print created on the ribbon is slightly convex which gives a nice impression of a 3D effect. Transfer printing allows for easy personalisation of promotional items, making it an excellent option for brands looking for a quick and effective way to create personalised products.

With transfer printing, brands can create individual designs and graphics that stand out from the competition. The process is also a cost-effective solution, especially for companies producing small runs of advertising products. In addition, transfer printing offers a wide range of personalisation options, making it a popular choice for brands organising corporate events, conferences or promotional events, or who simply like to combine modern technology with an old-school visual experience.

UV printing (Ultra Violet)

Gepa shop nail file 8cm different colours

UV printing is an advanced printing technology that uses ultraviolet light to fix inks on various surfaces. The process involves exposing special UV inks using UV lamps, which causes the ink to cure instantly and make it durable and resistant to abrasion and fading. UV printing is mainly used to produce nail files. At the moment, this is probably the only way to print with it on sandpaper and the print is permanent and does not fall off.

With UV printing, brands can create promotional items with high-quality prints that stand out from traditional printing methods. This technology also allows high-resolution graphics to be applied, including in photo quality, allowing for precise detail and text to be reproduced. UV printing is increasingly popular in the promotional gadget industry for its versatility and durability, making it an attractive choice for brands looking for modern and effective methods of personalising promotional items.


The printing techniques described above are widely used in our company. From classic advertising lanyards or paper bags to more complex products like cotton bags, flags or poufs, promotional items are an integral part of many companies' marketing campaigns. Thanks to modern printing techniques, brands can create personalised promotional items that effectively promote their products and services.

Promotional merchandise is an excellent way to build brand awareness and create customer loyalty. Products with a company's logo are frequently used by recipients, which keeps the brand constantly present in their minds. In addition, the high-quality printing offered by modern printing techniques ensures the durability and aesthetics of these products, which increases their value to customers.

The use of modern printing techniques, such as sublimation printing, screen printing, DTG, DTF and transfer printing, enables us to create high-quality products manufactured in Poland and the European Union, which is very important for customers today. Thanks to these advanced technologies, companies can differentiate themselves in the market, increase their brand reach and build a bond with their customers through personalised promotional items.

The use of a variety of printing techniques allows the creation of advertising articles that are both visually appealing and durable in use.

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